Every job has its bout of Mondayitis + mid-week humps but one of our favourite parts of our job (and an antidote to any office blues) is getting to see creative, practical and very sexy solutions to issues we’re passionate about via our Design for Change Program. Last semester got us particularly inspired, when 40 Billy Blue design students were tasked with cracking some digital and printed ideas to support our work around the broken food system and how our local actions affect the bigger picture. So many incredible designs emerged, which we’ll show you over the coming weeks, but to kick off, here are some of our faves, which have the potential to be implemented by Oxfam in the not-too-distant future! Tell us what think.
True Foodie campaign by Elin Anderrson
TRUE FOODIE is a community movement designed to connect our love of edible things with a global perspective on food and consumer responsibility. In a world that over-eats instant and processed foods, TRUE FOODIE wants to bring back people, stories and craft to our daily eating habits, and make sure the way we eat has a positive impact on the global community and environments. TRUE FOODIE playfully challenges the audience to turn their food habits on their head by picking a condiment they would normally buy ready-made—for instance, tomato sauce—and instead, make it themselves and pop their own personalised label on it.
The set of A6 cards aim to illustrate seven simple ways to be a better food lover via playful imagery (along with a crafty cardboard stock). These are a sweet little keep-sake element that could work as a daily reminder of our food attitudes and hopefully put a smile on someone’s face. Just like footy cards, you collect a set, with TRUE FOODIE actions on the back. True cute.
Good Will by Ghea Yantra
Good Will is a campaign which aims to showcase the value and positive impacts of buying fair trade products. The idea? To shift the way people shop by planting the philosophy of shopping with a clear conscience, and make fair trade shopping as a lifestyle.
Another very cool idea presented to us was inspired by Good Will - a guerrilla fair trade vehicle, called Goodwheel, will sell fair trade food products (chocolate, nuts, confectionary products or coffee, tea and wine) & free tasting of fair trade coffee samples! Goodwheel is designed to be available in local markets .
We absolutely love the design, made out of a custom made bicycle connected to a wooden rack which holds the coffee maker machine and various fair trade. On top would have a canopy that give shade for the products, as well as the baristas. Getting thirsty just thinking about it!
Luke Szalla's Veggie box app
Luke’s project was focused around connecting people to their gardens through storytelling and an app that helps you determine the best set up for your veggie box. The idea behind the app was to get people to select how much time and space they could dedicate to their garden which then provides them with the perfect set up that would suit them. Genius!
Check out this, powerful short film he created about an Italian man and his beloved garden:
Thanks to all our amazing students who continue to knock our socks off every day with their vision, passion and general cleverness.